Effective digital marketing strategy allows you to focus on the quality of online interactions, regardless of platform or medium, and quickly identify marketing success and failure. We have the tools and technical expertise to take your online marketing to the next level. We analyze the effectiveness of existing activities and deploy a custom framework for discovering, testing, and optimizing new tactics and methods. By leveraging our implementation experience in e-commerce and web development, we don't just make recommendations, but we execute them for you as well, allowing you to be in a position to strengthen your relationships with existing customers and identify the best opportunities for growth.
How are you addressing the most recent trends in digital marketing?
- Change in consumer behavior towards accessing digital throughout the buyer journey
- Physical and digital commerce working together to close transactions
- Conversational engagement and the shift away from traditional media marketing strategies
- Integration of customer sentiment into product development cycles
- Advances in technology available to marketers in managing the full marketing lifecycle
- Increasing role of analytics in multi-channel marketing to produce more valuable business insights
Our Marketing Expertise - How we support your online marketing activities
Target
Don't spend resources generating just any type of traffic, target those who are most likely to become loyal customers
- Buyer persona development
- Online research
- Content strategy
- Search engine optimization
- Paid marketing strategies
Engage
Better align your online presence with what's most important to your visitors creating memorable online experiences
- UX/UI improvements
- Site architecture adjustments
- Interactive experiences
- Creative calls-to-action
- Concise landing pages
- Social media strategy
Monetize
Effectively turn your engaged visitors into customers by supporting them throughout the buyer's journey
- Intuitive forms
- Streamlined checkout processes
- Multi-channel customer service
- CRM and sales reporting
- Automated marketing tools
Improve
Analyze the effectiveness of your marketing strategy to improve customer satisfaction throughout the process
- Custom analytics dashboards
- A/B testing
- Customer sentiment tracking
- Paid marketing ROI analysis
Our Marketing Strategy Process - turning strangers into your brand's ambassadors
Mapping Business Goals to Your Online Presence
We work with you to learn the nuances of your business model, define goals with measurable key performance indicators, and set criteria for success.
- Define Business Goals – Understand what’s most important to your business and mapping those goals to online audiences and actions
- KPI Identification - Create metrics for measuring the effects of marketing efforts on your online presence
- Criteria for Success - Install a framework for determining the success of your marketing efforts
Benchmarking and Online Research
We build a reporting framework to track your current marketing activities and identify areas for improvement.
- Baseline Analysis - Determine the effectiveness of your current marketing efforts within the constructs of your businesses goals
- Competitor Research - Understand how your online presence fits into your industry landscape
- Technology Assessments - Review your key marketing technology to asses efficiency in managing your marketing activities
Online Marketing Strategy and Recommendations
We create a holistic marketing strategy with supporting business cases and predictive modeling to incrementally achieve your business goals.
- Budget and Resource Management - Establish budgets and manage resources based on predictive modeling and business cases
- Lead Generation and Paid Advertising Strategies - Identify marketing opportunities (organic & paid) that show positive ROI
- Content and Engagement Strategies- Help identify and build engaging content that is most relevant to customers
- Conversion Strategies – Remove friction and capitalize on monetization opportunities
Implementation
We understand the importance of having a single point of contact throughout the deployment, implementation, and management of full lifecycle marketing strategies. We have the design, development, and IT capabailities required to bring your entire marketing strategy to life. When we’re ready to deploy, you decide whether we support your team to standup and deploy the improvements within your existing infrastructure, or you can leave the implementation work to us.
- Website UX/UI Improvements - Align site architecture with key content, helping users easily access and engage with your business
- Marketing Management Tools - Integrate, configure, and customize marketing tools to give your team full control
- Analytics and Reporting Frameworks – Gain a clear understanding of performance within the context of your business goals
- Paid Advertising Implementation - Deploy paid advertising campaigns that have the greatest potential
- Advanced Integrations – Develop interesting ways to leverage social media, email marketing, and link-building campaigns
Business Insights and Optimization
Once your solution has been deployed and a framework for tracking its effectiveness is in place, we monitor and track results and make recommendations for further improvements to ensure your marketing strategy always aligns with your business goals.
- A/B Testing and Conversion Optimization - Test new markets and tactics and gain valuable customer insights
- Paid Advertising Management - Ensure you continue to produce results and achieve business goals
- Analytics and Reporting Reviews - Uncover opportunities for improvement based data and site activity